First Versions: Marlboro

Marlboro design 1955
by Frank Gianninoto

Name: "Marlboro"

Category: Tobacco

Subcategory: Cigarettes

Inventor: Philip Morris

Producer: Philip Morris & Co., Ltd

Production start: 1924 - Richmond, Virginia, USA

First price: 20 cents 1 pack (20 cigarettes)

Philip Morris
Whitechapel, 1835 -
London, 1873,
tobacconist.
After his death, his
cigarettes became the
Marlboro brand

Overview: Marlboro is the largest selling brand of cigarettes in the world. The brand is named after Great Marlborough Street, the location of its original London Factory. Philip Morris Company, a London-based cigarette manufacturer, created a New York subsidiary in 1902 to sell several of its cigarette brands, including Marlboro. In 1924 Philip Morris launched the Marlboro brand as a woman's cigarette. In 1930 Marlboro cigarettes had a greaseproof ivory tip to prevent women's lipstick from smearing; in 1940 a red "Beauty Tip" to hide unsightly lipstick smudges. Marlboro becomes a cigarette brand for men in 1954. During the 1950s Reader's Digest magazine published a series of articles that linked smoking with lung cancer. Philip Morris, and the other cigarette companies took notice and each began to market filtered cigarettes. The new Marlboro with a filtered end was launched in 1955.

Slogan (1924): «Mild as May»

Property: Philip Morris USA Inc. - Altria Group Inc.

Product website: https://www.marlboro.com