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| Chesterfield design 1912 |
Name: "Chesterfield"
Category: Tobacco
Subcategory: Cigarettes
Producer: Liggett & Myers Tobacco Company (founded in 1873 by John E. Liggett and George S. Myers)
Production start: 1912 - Durham, North Carolina, USA
First price: 10 cents 1 pack (20 cigarettes)
Overview: Chesterfield was the Liggett & Myers Tobacco Company's best known cigarette brand, product from 1912 as a Turkish-Virginia blended, and named for Chesterfield County, Virginia. The brand was first introduced in 1873 by the Drummond Tobacco Company of St. Louis, Missouri. A "plug tobacco war" was fought during 1897 and 1898 with Drummond and Liggett & Myers on one side battling James Duke and his American Tobacco Company monopoly. The two St. Louis manufacturers lost, and Duke bought Drummond's company in October, 1898. Liggett & Myers became part of Duke's trust the following year. American Tobacco continued to manufacturer Chesterfield until the 1911 trust dissolution. Chesterfield was one of the cigarette brands awarded to the Liggett & Myers Tobacco Company, and ironically, W. Duke Sons & Company became a subsidiary. Liggett & Myers occupied a large factory in downtown Durham and manufactured, among others, Chesterfield brand cigarettes. In 1926 Liggett & Myers' Chesterfield starts to target women for second-hand smoke in "Blow some my way" advertising. Originally made as a 70 mm non-filtered cigarette, Chesterfield was the first brand in America to be extended when L. & M. brought out Chesterfield in a king-sized (85 mm) format in 1952. The filtered version was introduced in 1966.
Slogan (1915): «The Cigarette that SATISFIES»
Property: Liggett & Myers Tobacco Co. - Vector Group Ltd. - Altria Group
Producer website: http://www.altria.com
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| Chesterfield cigarettes, first packaging (1912) |
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| Chesterfield cigarettes (and beads), newspaper advertisement (Goldsboro weekly argus, Goldsboro, N.C., May 21, 1914). «Shirt Waist Rings Latest Fashion Cry - In Paris and New York the well dressed woman chooses her jewelry to suit her clothes. Rings of Indian design, done in tiny beads, are charming for morning wear. White Fawn, a skilled artist of the noted Algonquin Indians, will show you how to make these attractive novelties at Meyer's Department Store, this week absolutely free. A liberal package of lovely beads enclosed in each box of Chesterfield Cigarettes». |
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| Chesterfield cigarettes (and beads), newspaper advertisement (Goldsboro weekly argus, Goldsboro, N.C., May 21, 1914). «Come in and meet White Fawn the Bead maker of the Algonquins - She is "at home" to the ladies of Goldsboro for two weeks at H. Weil & Bros' Store starting Monday morning. White Fawn is a real Indian lady, the lovely white swan of the Abenikie tribe of Algonquin Indians, long famous for the beauty of their bead work. White Fawn's love for her native art, which she has developed to perfection, has prompted her to teach her "pale face" sisters the wonders that can be wrought with little glass beads. She will be pleased to teach - free of charge - as a gift from Chesterfield Cigarettes to the ladies of Goldsboro both hand and loom work in many charming phases. Call on White Fawn and learn to make fascinating chains, bracelets, adorable "shirt waist rings," belts, dress trimmings, and all the countless things a woman loves, but which bought ready made are beyond the average income. A liberal package of fascinating beads, suitable for this work, is enclosed in each package of Chesterfield Cigarettes». |
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| Cesterfield cigarettes, newspaper advertisement (Evening journal, Wilmington, Del., July 6, 1915): "for judges of good tobacco" |
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| Chesterfield cigarettes, advertising targets soldiers of the World War I (1918) |
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| Chesterfield cigarettes, advertising introduces "an extra wrapper to keep the Flavor in and the Dryness out" (The evening world, Feb. 21, 1921) |
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| Chesterfield cigarettes, billboard advertising (May 1922, New York, 42nd Street between Seventh Avenue and Eighth Avenue) |
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| Chesterfield cigarettes, billboard advertising (1926). A man and a woman romantically sitting with each other accompanied by text that reads "Blow some my way". Although she's not smoking, the cigarette Chesterfield had broken societies taboo by just simply suggesting and hinting the woman smokes. |
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| Chesterfield cigarettes, advertising targets women cadets and soldiers during the World War II (March 20, 1942) |
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| Chesterfield cigarettes, advertising with the "kings of sports" (1947): Bobby Riggs (tennis), Adolph Kiefer (swimming), Sid Luckman (football), Stan Musial (baseball), Nat Holman (basketball), Lloyd Mangrum (golf), Ted Williams (baseball) |
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| Chesterfield cigarettes, advertising shows actor Ronald Reagan (1948), future President of the United States 1981 to 1989 |
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| Chesterfield cigarettes in advanced versions (U.K. 2015) |
